Interview

The new awards celebrates innovation across three categories: empowerment, sustainability and future skills.

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

We caught up with Westley to talk creative Kryptonites, why New York inspired him and how Catapult Concepts drives creativity with ‘what if…’ ideas.

Pamela Stathaki joined The Marketing Store (TMS) in August 2019 in the new and important role of Head of Sustainability. Her focus initially is to work with TMS’ researchers, developers, engineers and designers to find the right sustainable solution for the firm’s toys; all the while making sure the toys are safe, fun and as environmentally friendly as possible!

What do retailers know about inventing games that sell? Darrell and Becky Ottery own and run the aptly named Eclectic Games in Reading. With a tireless work ethic, they strive to play every game they stock, and meet each customer’s need with insight.

After 16 years as Fiesta Crafts’ product development manager, last year saw Valeria Miglioli leave the firm to launch her own toy design consultancy, Pumpkin Projects.

We caught up with Yuen to find out what drives creativity at Fab Design, and how decades at Hasbro shaped his approach to design.

A much-loved figure in the toy and game inventor community, Sally Jacobs has launched an exciting new venture this year in the form of Bean, a brand new invention hub.

Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.

Rebellion Unplugged’s Duncan Molloy tells us why Sniper Elite was the perfect IP to kick-start things for the new outfit.