Interview

Designer Ross Atkin on his third Kickstarter project, the downside of licensing, and the one thing you MUST do to crowdfund

Kickstarter designer Ross Atkin on where crowdfunders go wrong, the skills you don’t learn at university… And robots. Lots of robots!

Toyi Co-founder and Designer Elif Atmaca on supporting free play, staying creative and building a community.

Elif Atmaca, co-founder of Toyi, discusses a nomadic childhood, free-play kits and why creating unique toys is vital to kids.

Industry stalwart Tim Walsh on breaking the rules, changing the game and pitching the fun…

Tim Walsh, co-founder of Roo Games, on breaking rules, changing directions… And the no-no’s of pitching.

The Toy Coach’s Azhelle Wade on helping budding inventors make it in the toy industry

We caught up with Azhelle to learn more about her history in the world of design, and what’s to come at The Toy Coach.

Spin Master’s David Winter on recognising billion-dollar concepts – and how to pitch to him

David Winter is Director of Inventor Relations at Spin Master. We caught up with David to understand what a billion-dollar idea looks like on paper… And how to pitch him your ideas.

Moose Toys UK’s James Austin-Smith on creative thinking, bad product reviewers – and how he kickstarts ideas

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…

OjO’s Petros Nicolaou and Surya Dhir on how the firm’s line of games balance entertainment and education

OjO’s Petros Nicolaou and Surya Dhir tell us more about how the STREAME-focused firm tackles game design.

Alley Cat Games’ Caezar Al-Jassar on the key to a fruitful designer/publisher relationship

We caught up with Caezar Al-Jassar, co-director and lead developer at Alley Cat Games, to find out how the company went from having an initial focus on science to now boasting a portfolio of games chock-full of everything from chocolate factories to dinosaur theme parks.

MakerBrane’s Ayssar Arida and Sabine de Maussion on how the platform is curating a global community of creators

We caught up with MakerBrane founders Ayssar Arida and Sabine de Maussion to learn more about how toy firms and the inventor community can benefit from engaging with the platform.

Triclops Studio founders Rob Ames and Luc Hudson talk lockdown, sizzles and the art of the online pitch

Former Hasbro designers Rob Ames and Luc Hudson are the straight-talking, mind-boggling founders of UK agency Triclops. Here they talk about sizzles, life in lockdown… And pitching online!

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