Interview

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

We caught up with Stephen Key to find out more about his approach to product development, the origins of inventRight and why he feels the toy space leads the way when it comes to inventor relations.

With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.

Richard C. Levy has over forty years in the toy industry and 200 inventions to his name. Specialising in collaborative invention, product development, and licensing, we discuss follow up, three things that kill creativity, and why nobody really knows anything…

With a few days left of the campaign (which has raised just over €52,000 at the time of writing), we caught up with Melbot CEO Ivan Expósito to find out what it was like running a successful Kickstarter campaign in the midst of a global pandemic.

Few people in the toy-and-game industry earn a reputation as truly “go-to” experts. So Sound founder Doug Morrison is one of them… We spoke to Doug about Star Wars, expanding services – and why he’s not a millionaire.

We caught up with Helena to learn more about the Products of Change group, and what role the toy and game design community have to play in help the industry be more eco-friendly.

One year on from the launch of Conservation Crisis, we caught up with Richard to learn more about his journey in the board game space so far.

As the toy hits Kickstarter, we caught up with Hayri and Oscar to learn more about the development process behind Cody Block, and why play is such a great means of helping children grasp the ins and outs of coding.

As the inventor-relation guru at Fat Brain Toys, Erik Quam is known for his openness and accessibility. We ask him why he works so closely with inventors to build great ideas, relationships and products.