Interview

LEGO senior design manager Amy Corbett on how the firm’s new arts and crafts brand – LEGO DOTS – builds creative confidence in kids

We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

Award-winning inventor Don Ullman on what powers the process behind mega-hits Don’t Step In It, Soggy Doggy, and more

With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…

Inventing Bananagrams: Rena Nathanson on the origins of the top-selling game, the secret of its appeal and what makes new ideas a no…

Deej Johnson – author of The Little Book of Bananagrams – catches up with the game’s co-inventor Rena Nathanson, and discover the secret of its appeal…

LEGO design manager Jonathan Bennink on collaborating with Nintendo to bring Super Mario to life in bricks

We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.

Underdog Games’ Hasan Hasmani talks trekking, critical feedback and getting more people into board games

With the Kickstarter campaign underway for Underdog Games’ Trekking the World, we caught with CEO Hasan Hasmani to learn more about the origins of the firm.

JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

Atari founder Nolan Bushnell, and Zai Ortiz – the designer behind Iron Man’s J.A.R.V.I.S. – on their new game St. Noire and how to be creative

Teaming up with futurist and visionary Zai Ortiz, Atari founder Nolan Bushnell brings us the cutting-edge murder-mystery game, St. Noire. We caught up with the two – well, geniuses – to find out more.

Product developer Emily Charles on working for Gibsons, Nora the dog and the one thing inventors must have

We caught up with Emily to learn more about what her role at Gibsons entails and what inventors need to know about pitching concepts to the firm.

Alpha’s Darren Lee Phillipson on bringing Subway Surfers to the toy aisle

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

Distributor Rory Kelly on how a long retail career and two key ingredients shape his view of the toys and games he distributes

With 20 years in retail, and nearly five in the toy-and-game industry, Red Knight Toy Group’s Rory Kelly’s experience includes time at Coiledspring Games as an executive, and as a champion of Wrebbit’s 3D Puzzles.

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