Interview

Bean’s Sally Jacobs on why being a big kid at heart helps to fuel ideation

A much-loved figure in the toy and game inventor community, Sally Jacobs has launched an exciting new venture this year in the form of Bean, a brand new invention hub.

Deej Johnson and Billy Langsworthy on unearthing the secrets of creativity in their new book, The Snakes & Ladders of Creative Thinking

Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.

“I want everything we put out to feel special”: Duncan Molloy on giving Rebellion’s hit brands the board game treatment with Rebellion Unplugged

Rebellion Unplugged’s Duncan Molloy tells us why Sniper Elite was the perfect IP to kick-start things for the new outfit.

Identity Games’ J.M. Duparc on creative habits, hates and holy grails

Netherlands-based Identity Games designs, creates and produces award-winning board games before selling them in over 25 countries. Working at Identity since 2005, Chief Creative Jan Maurits Duparc now spends his time questing for and developing new ideas…

Caleb Paullus on taking the pin-craze to the next level with Pinfinity’s line of licensed AR pins

We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.

Making Things’ Fi Murray on the launch of her studio’s new storytelling arm, Making Things Up

We caught up with Murray to learn more about how 2019 has been for Making Things, and what to expect from the new Making Things Up side of the business.

“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

What do inventors need to know about selling? Specialist retailer Clea Ewing on why opening boxes closes sales

Fun Learning is a shop that specialises in toys and games with an educational flavour. We spoke with co-owner Clea Ewing to learn what inventors, designers and marketers need to understand about retail…

Hands On Design’s Adriana Molina and Maria Sarmiento on creativity, collaboration and keeping track of trends

As Hands On Design celebrates its 20th anniversary, we caught up with Maria and Adriana to learn more about how they got started in the world of toy design.

GO’s Phil Neal on why he welcomes a little creative chaos in the invention process

GO’s Phil Neal tells us more about his beginnings in the industry, his approach to invention and why he’s found working with collaborators to be fruitful.

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