Interview

Kim Vandenbroucke on the real-life inspiration behind Hasbro’s Peeing Pup

Fresh from winning the Emerging Innovator Award at Hasbro’s annual Innovator Expo, we caught up with Vandenbroucke to learn more about her approach to design

TOMY’s Alpesh Patel on why it’s key for designers to balance creativity with commercial awareness

Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.

Melbot co-founder Ivan Expósito on merging physical and digital play with Melbits

Ahead of the launch of the Melbits POD on Kickstarter, we caught up with Melbot co-founder Ivan Expósito to learn more about the firm’s plans in the toy space, and where the idea for Melbits came from.

Moose Toys UK’s James Austin-Smith talks creativity, innovation and the future of Scruff-a-Luvs

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.

So Sound’s TJ Morrison and James Livett on the launch of the firm’s new video production service

The latest string to So Sound’s bow comes in the form of a video production service that offers everything from helping toy firms create fresh online content for their brands to producing great sizzle reels for inventors.

Dominic Yard on why a toy designer’s best idea is to have lots of ideas

We caught up with Yard to learn more about his route into the world of toy design, what advice he’d give those starting out, and what the development process was like for his new Tech Deck Sk8 Container Pro.

Cartamundi’s Marco van Haaften on how the firm’s Make My Game platform is helping designers of all experience levels progress their concepts

We caught up with Marco van Haaften, international marketing director at Cartamundi, to learn more about the firm’s Make My Game platform, as well as how Cartamundi’s new Design Centers are providing exciting opportunities for developers.

Play.institute’s Cephas Howard on LEGO, Kickstarter and why comfort zones kill innovation

We caught up with Howard to learn more about how his time at LEGO shaped his approach to design, and what the future holds with his Play.institute.

Pixar’s Jen Tan on translating the studio’s hit movies into top toy lines

With Toy Story 4 still wowing kids (and adults) on both the big screen and in the toy aisles, we caught up with Tan to learn more about turning great Pixar movies into best-selling toys and games.

Character Options’ Jon Elliott on the origins of its new squishy action figure line, Heroes of Goo Jit Zu

We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.

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