Interview

We caught up with Reece and Knott to learn why toy firms need to embrace some of the new techniques offered by Playwatch, rather than waste time clinging solely to the TV commercial model.

We caught up with Burtonwood to learn more about where the idea came from for his twisty 3-in-a-row game, Rubik’s Cage.

We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.

We caught up with Tony Serebriany, Director of Inventor Relations and International Sales at The OP, to learn more about the creative culture at the company, as it celebrates its 25th anniversary.

We caught up with Reynolds to learn more about where she find inspiration for games, and whether her appearance on Dragons’ Den was as scary as it sounds.

We caught up with Gilbert to learn more about where the idea came from for his Rubik’s card game, and whether the constraints of our Design Challenge event helped (or hindered) his creative process.

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

2018 was a great year for Ooba, with a raft of new games hitting the market and recent launches performing above expectations. We caught up with the team – Max Ford, Joeri Hoste and Sally Jacobs – to find out what this year has in store and how they stay creative.

We caught up with Hargrave to learn more about where the idea for Wingspan came from and what the industry can do to better champion female game designers.