Interview

DENKRIESEN’s Denis Görz and Ricardo Barreto on how Arschmallows caught the public’s imagination – and Hasbro’s attention…

Pat Marino – Director of Hobby Games at The Op – talks themes, pitching and ‘hobby ambassadors’.

The Entertainer’s Stuart Grant talks Peppa Pig, innovation and the advice he’d give to inventors.

What led the greatest toy photographer back to taking wedding photos?! Mitchel Wu tells all…

What are the six magic words Moose’s Shannon Swindle wants inventor items to conjure?

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

“We saw it as an exciting new take on this game genre”: Ben Rathbone – SVP of Design at Ceaco – on Buffalo’s upcoming slate of titles.

“Inventing is playing”: Robert and Peter from Pace talk us through recent launches, including the Hot Wheels Transforming Rhinomite RC and Mattel’s Transforming Ariel Doll.

HTI’s Marco Moroso talks us through the firm’s PEPPA PIG range – and how it involved ‘reversed cubism’!