Interview

Krystal Persaud, senior director of product design and strategy at littleBits, tells about the development process behind the firm’s line of innovative tech kits.

We caught up with Tougher to find out how Soundbops looks to lift any barriers for young children to pick up and learn an instrument.

We caught up with Platt to find out more about the year-long development process behind Off the Rails, and why Kickstarter was a “no-brainer” route to market for the game.

Each game in the series focuses on a city and year, has a dark or mysterious aspect of gameplay, comes in a faux book box and accommodates at least four to nine players.

We caught up with figures from Fuse London, Seven Towns and Triclops Studio to find out about recent success and how they assess creativity in the sector at present.

Norton PR chairman Tony Norton reveals why he feels toy firms may be missing a trick by excluding the design process from PR plans.

Matt Nuccio is president at Design Edge, a firm that’s been one of the industry’s leading development and sourcing agencies for over 30 years.

Head of Games at Kickstarter, Luke Crane has overseen a boom in tabletop projects on the crowdfunding platform. Here, we find out why the category is soaring.

Daniel Abdelmassih lifts the lid on how concepts go from sketch to shelf within the design department of Bladez Toyz.

Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major launches for the likes of Hasbro, Mattel and Spin Master.