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“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

There will be no show in 2024, followed by a March show in New York in 2025. Then Toy Fair will move to a new January slot in New Orleans for 2026, 2027 and 2028.

The new game contains a raft of dad jokes written and collected by University Games President, Bob Moog.

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

“We noticed this viral craft trend taking off and we knew it was the perfect extension of our popular craft product offering,” said Creative Kids Partner and Chief Marketing Officer Daniel DeLapa.

“On the cusp of the premiere of our second, super-powered film, the universal love for our pups is stronger than ever,” said Jennifer Dodge, Spin Master Entertainment’s President.

The Peanuts Charlie Brown Trim the Tree game sees players work together to hang ornaments on the bending tree, all without losing the big red bauble.

“There are many play patterns to explore around new tech to enhance engagement with physical toys,” said Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.