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The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

The Blue Booster figure converts between robot and car mode in 27 steps.

The game – which started life as a card game within The Witcher 3 – comes to the UK in Q3 2025.

The range will span characters from Marvel, Transformers and Star Wars.

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“Our partnership with Hidden Disabilities Sunflower is a key step in supporting colleagues with non-apparent disabilities, conditions and needs,” said Lauren von Stackelberg, Chief Diversity & Inclusion Officer VP at the LEGO Group.

“Our mission is to get more games on UK tables, and Edition Spielwiese’s amazing titles will make that goal ever more achievable,” said Rob Trounce, Marketing Manager of Hachette Boardgames UK.