News
Hasbro’s Guess Who? Hometown Helpers to raise funds for No Kid Hungry
No Kid Hungry is a campaign focused on ending childhood hunger in the United States.
LEGO sees revenue grow 7% in first six months of 2020
“The strong results are due to our incredible team,” said The LEGO Group CEO, Niels B. Christiansen.
Eric Lang leaves CMON to focus on freelance game design and activism
“Now felt like the right time for me to return to my roots; focusing on game design and public advocacy for our amazing hobby,” said Lang.
New York Toy Fair postponed
“We are developing with our members a Toy Fair offering in the spring of 2021 and of course the always anticipated Toy Fair in the expanded Javits Center in February 2022,” said Steve Pasierb, President and CEO of The Toy Association.
LEGO teams with IKEA to launch new playful storage solution, BYGGLEK
Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home.
LEGO launches LEGO World Builder, a platform that allows you to pitch stories, TV shows and worlds to LEGO
“We hope the next Ninjago or LEGO Masters could come from this collaboration!” said Keith Malone, Sr. Director of Content Development at The LEGO Group.
Food Network to turn Hasbro’s Candy Land into new cooking show
The six-episode competition will feature cake and sugar artists tasked with creating confectionary showpieces for a chance to win $25,000.
The Marketing Store achieves Planet Mark sustainability certification
“Sustainability is one of our key business priorities, so we have been striving hard to make sure our work has a measurable and positive impact on the climate,” said Pamela Stathaki, Head of Sustainability at The Marketing Store.
CHITAG rebrands as People of Play and details virtual event line-up
“While Chicago continues to be our homebase, we believe the name People of Play better describes the vast reach of our organisation,” said POP’s Mary Couzin.
WowWee and LEGO triumph at 2020 Licensing International Excellence Awards
Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.