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The ToyAwards are presented to manufacturers of “genuine” innovations with the originality of a product one of the main criteria for choosing winners.

“We have the ability to hop on science projects quickly here at Crazy Aaron’s, and we’re looking at this effort to create an FDA-approved hand sanitiser formula as the ultimate science project,” said founder Aaron Muderick.

“It’s a decision not taken lightly and is in the best interests of all concerned as well as being in line with all the professional and official advice available,” read a statement from the show’s organisers.

‘We consider that a postponement at this stage maximises the chances to both protect the health and well-being of all our attendees and hold a successful show in 2020,’ read a statement from the organisers.

Starting next year, Happy Meals will come with a soft toy, a book, or a paper-based toy.

Firm is partnering with Alliance Game Distributors and ACD Distribution in the US, and Universal Games Distribution in Canada, with other international markets currently under review.

“By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids,” said LEGO’s Julia Goldin.

At this year’s New York Toy Fair, University Games president Bob Moog sat down with The Fantastic Factory’s David Snow as part of the firm’s UG Studios video series.

“The London Underground is recognised all over the world, so it’s great to work with such a famous brand and increase our TfL collection,” said Gibsons’ Emily Charles.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.