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The firm will also be donating all profits from the Little Live Pets product sales in Australia across the month of January.

In Spring 2020, Gibsons will launch the ‘ultimate’ version of Quirk! boasting new characters, new packaging, double the number of cards and brand-new Mischief cards.

The firm is also partnering with Living in Digital Times to host sessions at the Kids and Family Tech Summit.

The Mojo Nation team will be at London Toy Fair and New York Toy Fair this year. We have a stand in the Greenhouse at London Toy Fair at GH48, and will be roaming the halls of the JAVITS during New York Toy Fair.

“We wanted to make sure the brand fully embodies and clearly communicates our values and work so we’re delighted to announce the new name and branding as we move into the next exciting phase of growth,” said Dr Gummer.

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.

In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.

“We are always on the lookout for ways that we can enhance the lives of those in our community,” said Gibsons managing director, Kate Gibson.

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.

“It’s integral that, as an industry, we do all we can do to encourage a fresh wave of product design talent to choose the toy and game space as a career destination,” said Billy Langsworthy, co-founder of Mojo Nation.