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“The Mojo Pitch event is key for Vivid to continue our contact with the inventor community and also to see a new pool of inventor talent we are now yet aware of,” said Vivid’s Alex Reynolds.

The event, held during New York Toy Fair, celebrates the brightest women in the toy, licensing and entertainment industries.

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.

“The games category is another avenue to deliver pop culture to our ever-growing fan base,” said Funko president Andrew Perlmutter.

This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly imagined omni channel retail experience for our beloved brands here in the US,” said Tru Kids’ Richard Barry

Wavelength is a social guessing game where two teams compete to read each other’s minds.

The charity partnership will continue into 2019, with the aim of raising further funds from sales of new Scruff-a-Luv varieties this Autumn/Winter.

Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.