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“Eleanor’s experience, knowledge and great relationships with many of our clients will be invaluable in helping her succeed in this new role,” said Fuse’s Kevin Gillon.

“We’re looking forward to taking our badges and other collectibles to new areas, and with a growing roster of licences,” said founder Lee Townsend.

Don Ullman and Bob Driscoll scooped Game Innovator of the Year for Don’t Step In It

“There are lots of similarities but some crucial differences between the US and UK markets and we can now support clients in both directions,” said Gummer.

Whether it’s an R&D team responsible for a smash-hit line, a design agency that’s taken a brief and soared or an individual responsible for the next industry-shaping product, the Play Creators Awards are all about shining a spotlight on the industry’s top architects of play.

The game, which is played along with a free app, tasks players with creating a perfect life.

“There is a strong values alignment between both companies and synergies in how we design and create,” said Moose Toys CEO Paul Solomon.

“It is exciting times for Mojo Nation and I am looking forward to working with the team more closely,” said Downes.

MGA Entertainment dominates the list with three products.

“Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder, while facilitating key developmental benefits of play,” said Steve Pasierb, The Toy Association’s president and CEO.