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This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly imagined omni channel retail experience for our beloved brands here in the US,” said Tru Kids’ Richard Barry

Wavelength is a social guessing game where two teams compete to read each other’s minds.

The charity partnership will continue into 2019, with the aim of raising further funds from sales of new Scruff-a-Luv varieties this Autumn/Winter.

Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.

“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.

Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy

In the SchoolKids category, the Magical Mermaid World from PLAYMOBIL emerged as the winner, while the quiz game kNOW! from Ravensburger won the accolade in the Teenager & Adults segment.

The decrease has been attributed to the closure of Toys R Us; a poor year for licensed products and a difficult year for the High Street.

The game recently sold its one-millionth copy in the UK.