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“The Danish team’s invention furthers an understanding of technology from an early age and could inspire the next generation of IT talent in Europe,” said EPO president Benoît Battistelli.

IMG Licensing is now talking to potential product partners for the mammoth video game property.

The pillows unfold, transforming a child’s surroundings into a play kitchen, a dollhouse or a doctor’s office.

New game proved the star of the show in the first Board Game Club to be held at Soho’s Century Club.

Firm’s new line of licensed egg cups uses BDP (naturally decomposing plastic).

Kids aged three to five represented the largest age group for licensed sales based on units sold, with Paw Patrol the leading brand.

Designers in the US, Canada and Mexico can purchase a design kit from HABA containing pieces to be used when creating a new game for the contest.

“By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”

“We’re going all out to provide the readers and subscribers of Mojo Nation with engaging and valuable insight that the businesses in those sectors will be able to use to inform their decision-making,” said Kids Insights CEO Nick Richardson.

“I look forward to introducing everyone to the creative culture of Alpha Group and sharing our global design process,” said Phillipson.