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£1 in every £9 spent on toys is adults buying toys for themselves.

Toys and educational products have been noted as key drivers of the sector in the coming years.

“We’re excited to launch the Hasbro Toy Recycling pilot programme because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president at Hasbro, Inc.

The game hit its goal of $250,000 in just one hour.

The campaign hit its $400k target within 24 hours, and currently sits on $600k with three weeks still left to go.

“Inventors are the lifeblood of our industry and I think that the Mojo Pitch event is a fantastic opportunity for all involved,” said Daniel King, general manager UK at Cartamundi.

Pigzbe aims to help teach children the principles of 21st century finance.

Taking place in Utah this June, the two days will focus on learning, collaboration, and inspiration.

One Dear World is the firm behind a line of popular multicultural dolls.

“What Mojo Nation is doing throughout the year is fantastic and we expect this to be the crowning event of the year,” said Seven Towns’ Steve Perrin.