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“Although we are a tiny player in the toy arena, we feel it is our duty to support an event which encourages creativity and innovation,” said Entertoyment director Josep Pastor.

Hasbro’s net revenues for the first quarter 2018 decreased 16 per cent to $716.3m.

Margo Georgiadis has left Mattel to take on the role of CEO at Ancestry.

Mojo Nation is bringing London’s best (and most raucous) music quiz to the toy and game design community on Wednesday, June 13th.

The challenge: 50 miles through the Chiltern Hills, followed by 50km round London, through the night, on the same day.

“Spin Master is excited to be partnering with Mojo Nation this year and looking forward to meeting with the UK’s most talented top designers and toy inventors at the 2018 Pitch event,” said David Winter, inventor relations at Spin Master.

£1 in every £9 spent on toys is adults buying toys for themselves.

Toys and educational products have been noted as key drivers of the sector in the coming years.

“We’re excited to launch the Hasbro Toy Recycling pilot programme because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president at Hasbro, Inc.

The game hit its goal of $250,000 in just one hour.