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As well as allowing visitors to get hands on with the products, the area will also host the designers responsible for creating them.

The 65th annual Toy Fair will take place at Olympia London from Tuesday, January 23rd to Thursday, January 25th 2018.

“We have added complexity into the organisation which now in turn makes it harder for us to grow further. As a result, we have now pressed the reset-button for the entire Group,” said LEGO Group Chairman, Jørgen Vig Knudstorp.

Products from the likes of Propel, Sphero, LEGO and Lenovo featured in Disney’s Force Friday II initiative.

Joining Mojo Nation’s Billy Langsworthy on the panel will be Heayes Design’s Richard Heayes, Triclops Studio’s Luc Hudson, Modiphius Entertainment’s Chris Birch and Big Ideas’ Simon Skelton.

The game sees players step into the shoes of either one of Albuerque’s criminal factions (Heisenberg, Pollos Hermanos or Cartel de Juarez) or join the agents of the DEA.

“Together, Microsoft and Steelcase will help organisations thoughtfully integrate place and technology to encourage creative behaviours at work,” said Steelcase’s Sara Armbruster.

“We have a revolutionary new twist to the standard monthly subscription gaming model that that we believe will take game creation to an all-new level,” said QST founder Cory Jones.

Oni Games will be on partnering with both new and veteran designers and established publishers to bring the characters and worlds of its original creator-owned comics to the world of games.

Christiansen was most recently CEO of global industrial technology company, Danfoss.