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“We like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

The collector doll comes fit with a black faux leather bodysuit overlayed with black gown, knee-high boots and fire singed wings.

“Our fans have been asking for a LEGO set based on The Legend of Zelda series for a while!” said LEGO Designer Wes Talbott.

“Punirunes is not your average toy, it adds an irresistible tactile element and physical connection to the digital pet in a fun and quirky way,” said Doug Wadleigh, Spin Master’s President of Toys.

“We are looking forward to a large number of new games ideas,” said Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.

A hit in Germany, Arschmallows is a card game that combines light strategy, memory and marshmallow butts.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

“On the licensing side, we are as busy as ever,” said Garima Sharma, VP of Partnerships and Licensing at Skybound Entertainment.

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

“I’m excited to reconnect with my fellow inventors, working together to achieve success through innovation, collaboration and the joy of play,” said De La Cruz.