News
LEGO and Nike strike multi-year partnership to “reimagine how creative play and sport can unite”
“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.
Spin Master debuts first wave of Ms. Rachel toys
“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.
The Op Games launches push-your-luck card game, Flip 7
The game comes from inventor Eric Olsen.
LEGO debuts first Mario Kart sets
“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.
Toyology’s Peter Jenkinson launches new awards , The Kidult’s
“The Kidult’s will uncover the best for our self-indulgent delight,” said Toyology Chief Peter Jenkinson.
Mattel, AirConsole and BMW Group bring UNO into in-car gaming
“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.
Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty
“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.
H&M launch LEGO home collection
The range includes a canvas rug with raised bumps to mimic a LEGO brick.
Relatable partners with Games4Two on new skill and action games
“Collaborating with Chris and Aly is a fantastic opportunity for us to push the boundaries of gaming,” said Tom Emelo, Chief Strategy Officer at Relatable.
LEGO details Wicked sets
“We chose some heartwarming moments from the film, so fans can bring a part of the story home and defy gravity using LEGO bricks,” said Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group.