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The deal between All 4 Fun Toys and Barry & Jason Games and Entertainment was struck at New York Toy Fair.

“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“I am so proud of everyone at Wow! Stuff for not only creating the Disney Stitch Puppetronic by RealFX, but also turning it into a global blockbuster and pioneering a new category in toys,” said Wow! Stuff’s Managing Director, Dawn Lavalette.

Kaleidos is showcasing the ranges, along with other new blind boxes, plush, art vinyl and art cards, at Emerald City Comic Con this weekend.

“We are approaching this exciting new venture with the same discipline for quality, value, and speed to market that has always been our cornerstone,” said Joel Berger, Senior Vice President of Business Development at Just Play.

The range spans action figures, accessories, role-play toys and collectibles.