News

“Toy sales have stabilised in the first half of 2024”, reports Circana

“We continue to observe strong momentum with older consumers, especially adult fans and collectors who have re-discovered play and are very engaged with the category,” said Frédérique Tutt, global toys industry advisor at Circana.

Fans queue overnight for Disney Lorcana Shimmering Skies and D23 Collector Set launch

“Disney staff mentioned they had never seen a queue like it before for any event at the London store,” said “Lea Dillenseger, Product Marketing Manager at Ravensburger.

Asmodee and LEGO launch Dotted Games – a new studio dedicated to creating LEGO board games

“We aim to build unforgettable experiences that will unite families and friends around the world, one LEGO brick and one shuffle of the deck at a time,” said Thomas Kœgler, Asmodee Deputy COO.

Just Play debuts Morphle toys

“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.

Mattel teams with Airbnb for Polly Pocket slumber party experience

Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.

BLE 2024 to introduce Discovery & Design accelerator zone

“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” said BLE event director Ella Haynes.

Cards Against Humanity debuts new way to play with Out of Line

Out of Line can be played with existing Cards Against Humanity cards, and also comes with 150 new ones.

People of Play merges with The Toy Association

“By joining The Toy Association with their additional resources and new vision, we can strengthen our brands for generations to come,” said Mary Couzin, founder of People of Play.

CONNETIX debuts Road range

“Our new Road Range invites children’s narrative and storytelling, offering endless ways to explore and learn through open-ended play,” said Brea Brand, CEO at CONNETIX Tiles.

Lee Allentuck joins BBC Studios as VP of Consumer Products for North America

“BBC’s values of excellence and education aligns perfectly with my own commitment to STEM learning and developing innovative play,” said Allentuck.

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