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“Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless imaginative play,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer.

“These remarkable finalists represent the pinnacle of success and exemplify the spirit of excellence that drives the WiT community and our industry forward,” said Ehi Oviasu-Kahn, Wonder Women Awards Committee Co-Chair.

“We cannot afford to neglect this vital subject any longer,” said Tony Ryan, Chief Executive at the Design & Technology Association.

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

The move marks the first time in the board game show’s 40-year history that it has a mascot.

“It’s incredible to achieve such a high rate of re-bookings especially in the current climate, which reaffirms the value and importance the industry places on the fair,” said the British Toy and Hobby Association’s Head of Toy Fair, Majen Immink.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.

The launch is the first in the new Polly Pocket Collector series.

The 3D memory game – invented by Bernhard Weber – sees players water a vegetable plot in order to grow vegetables.