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“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

“To be part of the Smart Toys and Games family – an industry-leading team dedicated to challenging the minds of multiple generations – is so exciting,” said Quam.

The line-up includes games from designers Thomas Dagenais-Lespérance, Keith Piggott, David Gordon and TAM.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

“The expression and rotation of the game’s design makes it both visually stunning and uniquely fun to play,” said KID Group founder Dan Kiltsner.

Dungeons & Dragons Chilli Chocolate Caramel is described as ‘an adventurous popcorn worthy of wizards, bards and barbarians alike.’

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

“We focus on storytelling, art and digital experiences, but we would love to channel across to the physical world through toys, comics, books, trading cards and so much more!” said Jacob from the Chimpers team.