News
Mattel to bring back Barney in 2024
“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.
Mattel brings Magic 8 Ball into games with Magical Encounters
The co-op game sees players try and save a kingdom from a rampaging dragon, with the Magic 8 Ball providing both help and setbacks.
Harry Potter gets the Ice Cool treatment from Brain Games
The game sees players flick characters through the corridors of Hogwarts as they look to complete exams.
YuMe Toys debuts DZNR licensed collectibles
“What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price-point – is truly unique and fantastic,” said Ken Goodisson, Commercial Director, EMEA, YuMe Toys.
Kids Industries to share study insights at next month’s Global Family conference
The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.
Jazwares launches CoComelon HugMees by Squishmallows
“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares
Mattel debuts Chelsea doll with Scoliosis
“We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel.
IMC Toys expands Cry Babies Magic Tears into apparel, stickers, magazines and more
“We’re thrilled to have so many stellar UK licensees coming on board for 2023,” said Kerry Tarrant, Marketing Manager at IMC Toys.
Big Potato teams with Aardman for Obey the Clay party game
“We’ve tried different names, tested over 400 challenges and been through more clay samples than you would believe,” said James Vaughan, Head of Game Development at Big Potato Games.
Moose Toys’ “disruptive mindset” continues with Cookeez Makery and My Puppy’s Home
“Moose Toys’ continued innovation across multiple categories – boasting never-seen-before features that captivate, surprise and delight consumers – has propelled our notoriety and growth in the UK,” said Neil Shinner, CEO, UK and Europe, Moose Toys.