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The new initiative allows young and growing businesses to accept mass-market retail purchase orders that previously would have been a financial challenge to accept.

The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Away from the core list, there was also a special mention for Cubles, a line of cardboard build-your-own-toys.

Alongside Dominique Metzler and Florian Hess, Carol will assume joint responsibility for the organisation and ongoing development of the Essen-based Spiel show.

This year’s list includes Moose Toys’ Little Live Pets Mama Surprise, Mattel’s Barbie Cutie Reveal dolls and Spin Master’s Sink N Sand game.

“I am incredibly excited to join the amazing Inventor Relations team at Spin Master and to play a small part in bring more smiles and play into the world,” said Nina.

“We’re excited to see Joel, Ellie and more of our beloved characters take on new life through stunning artwork and mechanics that immerse players in the world of The Last of Us,” said Neil Druckmann, Co-President of Naughty Dog.

“Board game adaptations have historically been well-performing standouts in the instant ticket category,” said Brad Thompson, Vice President of Sales and Marketing at Pollard Banknote.

World Alive Founder Amy Holden discusses her route into the toy space, the origins of Aqua Dragons and what to expect from the firm’s new yoga brand.

TOMY Chairman and CEO Kantaro Tomiyama, former Hasbro chairman Alan Hassenfeld and prolific inventor Leslie Scott will be celebrated at this year’s event.