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The figure is housed within a copy of Dr Ian Malcolm’s book, God Creates Dinosaurs.

The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.

“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.

“I am looking forward to joining one of the most respected teams in the industry and working with our retail customers to continue to build on the company’s legacy of growth and innovation,” said Butcher.

The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.

“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.

“Since I started designing playing cards ten years ago, it has always been on my bucket list to illustrate and produce a series of decks based on these beloved stories,” said Kings Wild Project’s Jackson Robinson.

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

The set includes three Little People figures inspired by different looks from the drag performer’s career.