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“This project has been in development for years, which has allowed us to experiment and innovate,” said Deirdre Cross, Vice President of Prospero Hall.

“Having worked on some of our favourite brands such as Little Big Planet and Rick and Morty, Lucy brings amazing experience to the team,” said Toikido CEO and Founder, Darran Garnham.

The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.

“We are thrilled to join the co-founders and The Chernin Group as shareholders of the business, which will enable us to strengthen our go-to-market strategy in the US and more closely collaborate on game design,” said Stéphane Carville, CEO of Asmodee.

“MEGA is a powerful asset within our portfolio and Glenn’s deep leadership experience in building sets positions us well to advance our global market share goals,” said Richard Dickson, Mattel’s President and Chief Operating Officer.

“We’re always watching the entertainment market in all its forms in order to assess the possibility of entering into partnerships on themes that speak to Quebecers,” said Anne-Marie Voyer, Director of Products and Development at Loto-Québec.

Octo-buddy is a toy octopus that attaches to a highchair or stroller and holds bottles and toys with its eight tentacles.

“Hiya Toys have a great track record for quality and the designs for these figures have blown us away,” said Jason Kinglsey OBE, CEO of Rebellion.

Each item in the range comes with an exclusive Zara-branded Playmobil figure.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.