News

Playmobil to launch Asterix play-sets in 2022

The sets will land next year, marking the first time that the comic characters have been given the Playmobil treatment.

The Marketing Store achieves certification to The Planet Mark

“As cutting-edge communicators, The Marketing Store is a great example of an agency using its voice to influence the masses on the fight against climate change,” said Steve Malkin, Founder and CEO of The Planet Mark.

Hasbro bolsters Baby Alive brand with YouTube series

The show will introduce a new product segment for Baby Alive in the Glo Pixies.

Otis College welcomes Jennifer Caveza as new chair of its Toy Design program

“Our students will shape the industry, impact society, and inspire generations to come,” said Caveza.

Nominations open for TAGIE Awards 2021

This year’s line-up includes two new categories: Most Innovative Licensed Product and Game Changers

Hasbro teams with musician J Balvin on J Balvintron Transformers figure

The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

Brunel University looks to partner with toy firms on student design projects

“Collaborative student projects add considerable value to a student’s education and companies can benefit from gaining fresh ideas,” said Brunel’s Dr Eujin Pei.

Seinfeld gets the LEGO treatment

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

Nerf Ultimate Championship VR experience coming to Oculus Quest

“It translates the imaginative play, high physicality and fun competition that characterises the property to an all-new and exciting medium for our fans,” said Hasbro’s Scott Ozarski.

Hasbro, Moose and PlayMonster among nominees for Licensing International Excellence Awards 2021

In the Best Licensed Collaboration Award category, Nerf’s Travis Scott partnership and Adidas’ Crayola range are both in contention.

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