News
Carol Rapp, Cedric Delobell and Daniel Steel launch new consulting firm, All About Games
“We are about to create something new and unique for our industry,” said All About Games’ Daniel Steel.
The Last Gameboard closes $4m seed financing
The $4m investment will accelerate Gameboard’s ongoing developer relations efforts and shorten time-to-market for its debut hardware.
Golden Bear debuts latest range of Trapped games, with pre-school and licensed versions in the pipeline
“We are delighted with the performance of Trapped and can’t thank our partners enough for their enthusiasm and support,” said David Snow, co-founder of The Fantastic Factory, inventors of Trapped.
Monopoly: Lifesized experience set to open in London this August
“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.
Mattel celebrates 35 years of American Girl with new anniversary range, book and album
“As we celebrate this major milestone, we’re thrilled to recognise the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today,” said Jamie Cygielman, General Manager of American Girl.
LEGO and adidas debut ZX 8000 Bricks collection
Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.
Native Shoes debuts Crayola footwear collection
“We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear,” said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola.
Mattel signs as global toy partner for Karma’s World
Karma’s World is a new CG animated series created by rapper and actor Chris ‘Ludacris’ Bridges, inspired by his oldest daughter.
Spin Master to launch official USA Skateboarding Tech Deck fingerboards as part of sponsorship deal
Boards will be given to the USA Skateboarding Team to take to the Tokyo Olympic Games, where the sport will make its Olympic debut.