News
Just Play debuts Morphle toys
“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.
Mattel teams with Airbnb for Polly Pocket slumber party experience
Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.
BLE 2024 to introduce Discovery & Design accelerator zone
“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” said BLE event director Ella Haynes.
Cards Against Humanity debuts new way to play with Out of Line
Out of Line can be played with existing Cards Against Humanity cards, and also comes with 150 new ones.
People of Play merges with The Toy Association
“By joining The Toy Association with their additional resources and new vision, we can strengthen our brands for generations to come,” said Mary Couzin, founder of People of Play.
CONNETIX debuts Road range
“Our new Road Range invites children’s narrative and storytelling, offering endless ways to explore and learn through open-ended play,” said Brea Brand, CEO at CONNETIX Tiles.
Lee Allentuck joins BBC Studios as VP of Consumer Products for North America
“BBC’s values of excellence and education aligns perfectly with my own commitment to STEM learning and developing innovative play,” said Allentuck.
Skybound Tabletop readies Creepshow: The Suspense Building Game
Based on the comic book anthology, Creepshow is a story-building game where players become Creeps and weave ‘twisted tales’.
Hootenanny Games launches Sour Patch Kids edition of SIXEM
This Sour Patch Kids edition of the game introduces a ‘Sweet’ or ‘Sour’ twist on the classic SIXEM gameplay.
Invention studio Incredible Us expands services to include product development
“We are thrilled to offer our product development expertise to the great companies in our toy and game industry,” said Uri Streigold, Naama Weiss and Liat Waks of Incredible Us.