News
Book of Beasties to provide mental wellness support to over 20,000 UK schools as part of Playful Minds campaign
The firm behind the Book of Beasties card game is aiming to reach over six million primary aged children by donating its remote wellness kit to thousands of primary schools in the UK.
LEGO launches relaxing ‘White Noise’ playlist made up of sounds created using only LEGO bricks
Playlist includes ‘It All Clicks’ – capturing the sound of two LEGO elements joining together – and ‘The Waterfall’ – created by pouring thousands of LEGO bricks on top of each other.
Bulldog Licensing to bring Guide Dogs into toys as part of consumer products push
“We’re excited to start building a range of products for Guide Dog owners and trainers themselves, as well as our nation of dog lovers,” said Bulldog Licensing MD Rob Corney.
Portal Games teams with Legendary Entertainment and Herbert Properties on new line of Dune board games
Taking inspiration from both Frank Herbert’s book series and Warner Bros’ upcoming Dune film, Portal Games will launch a new trilogy of games, kicking off with Dune: House Secrets in Q4 2021.
TLNT teams with D&T Association and Mojo Nation to launch new toy challenge for young people
“Through enabling the next generation of talent to hone their skills and give them access to unrivalled industry experts, we aim to instil and heighten their creative passion,” said TLNT Holdings CEO Clare McKeeve.
LEGO and Universal Music Group debut new music video making brand, LEGO Vidiyo
“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.
US toy sales up 16% in 2020, reports NPD Group
“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.
Mattel welcomes Dr Maya Angelou into the Barbie Inspiring Women series
“By introducing children to Dr. Maya Angelou’s courageous story and written works through doll play, our goal is to spark conversation and awareness with children and their families,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel.
Fisher-Price debuts new range inspired by the Eighties and Nineties
The new Laugh & Learn line includes a boombox, a mixtape and a hand-held gaming device.
Interplay UK rebrands as PlayMonster UK
“Unifying the two companies with the PlayMonster brand gives us unique scope to align famous brands and further extend our business relationships internationally,” said PlayMonster UK MD Adrian Whyles.