News
Mattel celebrates 50 years of UNO with new launches, events and partnerships
“Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base, and unprecedented momentum, UNO’s 50th anniversary is a year-long celebration of the brand’s past, present and future,” said Mattel’s Ray Adler.
Kathrin Belliveau to lead Hasbro’s new Global Purpose Organisation
Hasbro’s new Global Purpose Organisation aims to accelerate the company’s ongoing efforts to ‘make the world a better place for all children and all families’.
The Insights People launches Parents Insights, a new arm exploring parents’ ‘behaviours, attitudes and consumption’
“Over the last year we have seen unprecedented demand for our services and many clients have said that they would love us to expand and create Parents Insights,” said Nick Richardson, Founder & CEO of The Insights People.
New York Toy Fair no longer taking place this year
“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president and CEO of The Toy Association.
Asmodee embarks on Dobble licensing push with Paw Patrol, Pixar, Marvel and Minions versions
“We’re excited to be partnering with four iconic brands on an ambitious release schedule as we continue to take Dobble from strength to strength,” said Asmodee’s Anil Boodhoo.
Spin Master welcomes back Rich Mazel and promotes Dougal Grimes and Harrie Sivanander as part of Inventor Relations shake-up
“We’re doubling down on innovation, Inventor Relations and new product development, and investing heavily in a future full of new projects and great new toys,” said Ben Dermer, SVP of Creative Development at Spin Master.
Rubik’s Cube movie and game show in the works
“In partnership with Hyde Park we look forward to creating film, television, and game show content for global audiences,” said Endeavor Content’s Graham Taylor.
LEGO debuts Botanical Collection designed to help adults “switch off and relax”
“The customisable elements and mindful building experience will hopefully help them express their personality as their creativity blossoms,” said LEGO Design Lead Jamie Berard.
IMC Toys bolsters design team with Elise Hounslow
“After a long drive, dodging the lockdowns and jumping the Brexit hurdles, it’s not been the easiest of transitions, but I finally made it to Barcelona where I’m excited to be joining the IMC Toys team,” said Hounslow.
Core Home launches new games brand, Yellow Cab Games
While the development of the products is ongoing, Yellow Cab Games is actively seeking talent in the game development arena to help guide their new initiative.