Opinion

Emma Holmes, Head of Brand at Ridley’s Games, reflects back on 15 years of the brand – and what the future holds!

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

The Plan A Group’s Lee Allentuck puts Imposter Syndrome under the microscope.

Award-winning game inventor Ellie Dix reveals the benefits of spending time with other designers.

Deirdre Cross – General Manager of Funko Games – discusses embracing imperfection in the creative process.

The Plan A Group’s Lee Allentuck examines the power of investing in innovation during tough times.

Switch tactics, pitch products: Deej Johnson’s tips for introverts.

Curtis Varner – former video producer at Big Monster Toys – breaks down two sizzle videos, highlighting key creative choices and their desired effects.

Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…

Deej Johnson explores the who, what, where, when and why of this divisive sales tool.