Opinion

Making Connections

Award-winning game inventor Ellie Dix reveals the benefits of spending time with other designers.

Just Effing Make It!

Deirdre Cross – General Manager of Funko Games – discusses embracing imperfection in the creative process.

Innovating in a downturn…

The Plan A Group’s Lee Allentuck examines the power of investing in innovation during tough times.

Pitching for Introverts: Seven ways to improve your pitch energy

Switch tactics, pitch products: Deej Johnson’s tips for introverts.

The art of the sizzle video

Curtis Varner – former video producer at Big Monster Toys – breaks down two sizzle videos, highlighting key creative choices and their desired effects.

Kill WILL: Writer Deej Johnson on removing a four-letter word that kills rules

Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…

Anatomy of a Sell Sheet: A Deep Dive… What is it? Why use it? Who needs it?

Deej Johnson explores the who, what, where, when and why of this divisive sales tool.

Was Waddingtons’ Milk Tray Man board game ahead of its time?

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Discover one of the greatest thinking tools ever devised: Edward de Bono’s Six Thinking Hats

Creative consultant Deej Johnson on Edward de Bono’s most powerful creative technique…

GPI’s Top 10 Things To Know About… Pitching

Prototypes, sizzle videos, rejection… GPI’s Product Development Manager, Al Ullman, discusses the art of the pitch.

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