Opinion

The New Normal

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

Character Building

Triclops Studio’s Luc Hudson and Rob Ames explore how great character development and innovative toy design go hand in hand.

My Toy and Game Story

In the first of his new monthly column, Adam Borton looks at how he got his start in the industry and what his new Toy and Game School will look to bring those wanting to kick-start their own careers in play.

Introducing the Growing Pains Accelerator: Business strategy help for toy and game inventors

Joel Silverman, CEO at KidsKnowBest, details the firm’s new Growing Pains Accelerator, an initiative designed to help inventors, designers and start-ups with mentoring, collaboration and practical services worth at least £150,000.

Brexit and design protection: Hobson’s Choice?

Wynne-Jones IP Director and Trade Mark Attorney, Victor Caddy, looks at the imminent and far-reaching effects that Brexit will have on design protection for toy and game companies and inventors.

How toy firms can help stop the death of design education

Designer and educator Jack Andrews outlines why design education is in a perilous position, what its demise could mean for the toy industry, and how companies could save the day.

Richard C. Levy and Ronald O. Weingartner: So… You Want to Be a Game Inventor?

Asked to give ten top tips to new toy-and-game inventors, Richard C. Levy and Ronald O. Weingartner went one better… Here, they offer not only their tips but also invaluable advice that shapes their thinking.

Will Amazon’s new Counterfeit Crimes Unit benefit toy inventors?

Wynne-Jones IP’s Victor Caddy unpicks news of a new initiative from Amazon designers to tackle counterfeit products.

TinkerTini explores new offering with NPD Inventors Edition Report and invites inventors to take part in survey

In partnership with NPD, TinkerTini has created the “NPD: Inventors Edition Report” providing item and category performance data for TinkerTini’s registered inventors.

Game on: Inside TinkerTini’s latest innovation for game companies

TinkerTini’s Kate Soanes looks at how a passion for Roller Derby and tabletop games paved the way for the firm’s latest innovation aimed at helping games companies better leverage the inventor community.

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