Opinion

What has lockdown done to play?

Writer and product developer Deirdre Heaney looks at how kids and parents are playing during lockdown and what insights toy designers can learn from these behaviours.

Eight reasons to write better rules

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

When the world is bored, it’s time for board games on mobile

The Coronavirus lockdown is creating a new generation of board game fanatics who will be eager to enjoy those experiences on mobile phones, says Exient chief publishing officer Julian Jones.

Five ways design directors can prepare for their post-pandemic consumer

Trend Bible’s Joanna Feeley takes a look at how design directors and managers can prepare to move from crisis to recovery, and prepare for their post-pandemic consumer.

Find the gap

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

The right (and wrong) ways to receive inventor pitches

Having both pitched concepts and been pitched to, Kids Brand Insight’s Steve Reece shares his thoughts on what inventor relations execs should remember when receiving pitches.

Isolation ideation

Pumpkin Projects’ Valeria Miglioli looks at how the coronavirus crisis is providing inventors with an opportunity to assess what is truly important, from both a family and toy design perspective.

Locked down, lucky and the long game

Making Things’ Fi Murray takes a look at how, in these turbulent times, inventors and designers can continue to innovate, ideate and thrive.

Three lightbulb moments at Amazon HQ

Robots, voice-based games and giant plant walls. Hazel Reynolds from Gamely Games shares three realisations from her time at the Amazon headquarters in Seattle.

Beyond the Product: 360° thinking for IP

Making Things’ Fi Murray looks at how broad thinking can help transform one killer invention into a hot new brand spanning multiple product categories…

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