Play Creators Conference

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

“This will be Educational Insights first virtual pitch event with Mojo Nation, and we are super excited to be part of it,” said Brent Geppert, Senior Product Manager at Educational Insights.

How do you become a LEGO designer? What goes into turning classic TV shows like Seinfeld into a LEGO set? And what inspired LEGO Art range, the firm’s new line of sets that allow fans to create LEGO pop art masterpieces? All this and more is explored in this interview with Samuel Johnson, Design Manager at The LEGO Group and Creative Lead for LEGO Ideas and LEGO Art.

How important is great artwork in selling toys and games? What’s the key to thriving as a freelance artist in the play space? Why does the romantic idea of ‘the starving artist’ do more harm than good? All this, and more, is covered in this Art of Play panel session.

As Identity Games prepares to launch its latest title – Nightmare Horror Adventures: Welcome to Crafton Manor – we ask, what does it take to create a genuinely scary board game?

Issues of eco-friendly design, manufacturing and social sustainability are in the spotlight at this ‘Sustainability in the Toy Industry’ panel session.

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Phil Sage, Senior Director, Product Development, Design & Inventor Relations at Hasbro, in this Desert Island Picks interview.

Hosted by Word Whizz Deej Johnson, this interview sees Victor Caddy (Chartered Trade Mark Attorney at Wynne-Jones IP) explain what toy and game inventors should be looking to protect once they have an idea, as well as shedding light on the ways in which Brexit will change how toy companies and designers protect their IP.