Craft Buddy enjoys stand-out success with Disney 100 Crystal Art sticker album

Craft Buddy has sold 1.6 million units of its Disney 100 Crystal Art Sticker Album range in under 10 months since the product launched.

The sticker album celebrates a century’s worth of iconic Disney characters and spans two SKUS – the Album Starter Pack, which includes the album, and blind bag Sticker Packs, each containing three Crystal Art stickers to make up. Each sticker takes 15 to 25 minutes to complete using the Crystal Art technique, also known as “diamond art” or “diamond painting”.

The D100 Sticker Album has been Craft Buddy’s most-searched item for since it launched last August and has even been a first-page Google hit for searches of “Disney 100”.

“We knew we had a hit on our hands as early as last September when the album’s first print run sold out within weeks,” said Gary Wadhwani, Director at Craft Buddy.

“Since then, we’ve worked incredibly hard to keep up with demand and are staggered to have achieved more than 1.6 million units in sales. It proves the enduring popularity of licensed arts & craft products with consumers of all ages.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.