“Creativity and innovation” on the agenda as PlayMonster and Hasbro continue Spirograph partnership

PlayMonster and Hasbro are continuing their Spirograph partnership.

PlayMonster will continue to support the Spirograph brand as part of their global growth strategy aimed at bringing the toy ‘to even more aspiring artists worldwide’.

“As we continue building on our existing partnership with Hasbro, we are excited to keep infusing fresh creativity and innovation into the Spirograph brand and its exciting lineup of new products,” said Wendy Hartling, Director Global Brands at PlayMonster.

“We aim to inspire creativity both in those who grew up with Spirograph, as well as a whole new generation of aspiring artists, by introducing them to the toy’s unique play pattern and colorful designs.”

Some notable recent launches for the brand include the Spirograph Window Designer and the first-ever digital iteration of the toy, the Spirograph Doodle Pad.

Bradley Bowman, Director of Licensing for Global Toy & Sporting Goods at Hasbro, added: “As we approach Spirograph’s 60th anniversary in 2025, we are excited to continue our partnership with PlayMonster to help share the beloved brand’s inventive new offerings at the intersection of math and art with even more fans and families across the globe.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.