“Creativity and innovation” on the agenda as PlayMonster and Hasbro continue Spirograph partnership

PlayMonster and Hasbro are continuing their Spirograph partnership.

PlayMonster will continue to support the Spirograph brand as part of their global growth strategy aimed at bringing the toy ‘to even more aspiring artists worldwide’.

“As we continue building on our existing partnership with Hasbro, we are excited to keep infusing fresh creativity and innovation into the Spirograph brand and its exciting lineup of new products,” said Wendy Hartling, Director Global Brands at PlayMonster.

“We aim to inspire creativity both in those who grew up with Spirograph, as well as a whole new generation of aspiring artists, by introducing them to the toy’s unique play pattern and colorful designs.”

Some notable recent launches for the brand include the Spirograph Window Designer and the first-ever digital iteration of the toy, the Spirograph Doodle Pad.

Bradley Bowman, Director of Licensing for Global Toy & Sporting Goods at Hasbro, added: “As we approach Spirograph’s 60th anniversary in 2025, we are excited to continue our partnership with PlayMonster to help share the beloved brand’s inventive new offerings at the intersection of math and art with even more fans and families across the globe.”

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