Darren Lee Phillipson to helm ‘From Story to Shelf’ session at Play Creators Conference

Experienced industry creative Darren Lee Philipson will shed light on his approach to toy and content development at this year’s Play Creators Conference.

Boasting product and content development experience at the likes of Fisher-Price, Disney and Alpha, Darren now runs design_lead_play_, a consultancy that both develops product for toy firms and helps studios create toyetic, consumer product-friendly content.

“Toys and kids entertainment has always been a crucial link to creating mega franchises,” said Darren.

“My ‘Toy & Content Development: From Story to Shelf’ session will provide an informative insight into the development phases that are key to bringing these two worlds together.”

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th. For more information, or to buy a ticket, head to: https://playcreatorsconference.co.uk.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent Play Creators Conference

KID Group’s Dan Klitsner to share a creative approach to charitable giving at Play Creators Conference 2024

In his session, Dan will discuss how gratitude inspired the development of the Bop It Button.

Hasbro’s Angus Walker to discuss ‘How past experiences fuel today’s creativity’ at Play Creators Conference 2023

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.

WATCH: Inside Gameboard

This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.

WATCH: Inside Monopoly Lifesized

Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.

WATCH: TOMY’s Toomies Team on Design, Innovation & Jurassic World

We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.

WATCH: Inside the Studio with… Seven Towns

We speak with Seven Towns’ Elizabeth Moody, Thomas Moore and Jacques Priestner about the origins of Seven Towns and dive into the studio’s approach to invention.