Design Museum opens Barbie: The Exhibition

The Design Museum has opened Barbie: The Exhibition, a showcase of the 65-year design evolution of Mattel’s iconic doll.

Curated by Danielle Thom and designed by Sam Jacob Studio, the exhibition shows off 180 significant Barbie dolls – including a rare first edition Barbie released by Mattel in 1959. The exhibition explores Barbie’s changing appearance in relation to evolving cultural shifts around diversity and representation, and also presents exclusive, behind-the-scenes insights into Mattel’s design processes.

The exhibition is also home to a rare example of the first ever Barbie Dreamhouse released in 1962, made from cardboard and sporting the distinctly modernist design of its era. Other Barbie homes are also on display, alongside examples of Barbie’s vehicles, such as her first car and first campervan.

“The exhibition explores 65 years of a design icon,” said exhibition curator Danielle Thom.

“I think you’ll be surprised and delighted by this exhibition. There was so much to choose from after six and a half decades, so I hope your favourite Barbie has made the cut!’

Kim Culmone, SVP Barbie & Dolls Design at Mattel, added: ‘I am particularly thrilled to showcase some of the most important and distinctive dolls in Barbie’s history, including the first Black, Hispanic, and Asian Barbies, as well as the first Barbie with Down syndrome, the first to use a wheelchair, and the first with a curvy body shape.

“These dolls represent our commitment to diversity and inclusion, reflecting the rich tapestry of our society.”

Barbie: The Exhibition runs until February 23rd 2025 at London’s Design Museum.

Image Credit: Barbie: The Exhibition 2024 © Jo Underhill for the Design Museum

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Visitor registration for Toy Fair 2025 now open

The three-day showcase will be held from January 21st to 23rd 2025 at Olympia Events in London.

Build-A-Bear Workshop launches Bluey collection

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

Toikido teams with Panini America for Bad Eggs trading cards

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

Sports and animé brands driving growth of licensed toys in Europe, reports Circana

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.

Lucca Comics & Games details Board Game Designer of the Year finalists

The award was created with the aim of rewarding the creative excellence of Italian and international game inventors.

Hasbro readies Dungeons & Dragons anniversary album

The album’s 12 original tracks are designed to evoke locations within the Forgotten Realms.