Eolo Toys’ design studio, ToyZone Trade SL, has entered into an exclusive agency agreement with Anjar & Becker Associates LLC, an international licensor of toys and entertainment properties.
Becker Associates will be the exclusive licensor of ToyZone’s new products and brands, some of which are already in the market.
“Anjar’s 50 plus years of success in licensing toys will be an important contributor of our continued growth as a company, extending the reach of our products and brands into new markets,” said Alex Prieto, Director of Fun at Eolo Toys and General Manager at ToyZoneSpain.
Patti Becker, CEO of Becker Associates added: “With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees.
“ToyZone has invested extensively in tooling and quality presentations so these new products can be launched quickly, which is exactly what our customers are looking for. We couldn’t be more excited about the alliance between our companies.”
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here