Designers invited to create Morph desktop products for BLE’s Kelvyn Gardner License This! competition

A new category of BLE’s Kelvyn Gardner License This! competition is inviting inventors and designers to submit desktop product concepts based around Aardman’s Morph brand.

Applicants for the product design category will be asked to submit a design for a Morph desktop product, such as a mouse, coffee mug, desk tidy or USB stick.

Further details on how to apply for this category can be found at www.brandlicensing.eu or by emailing ella.haynes@informa.com.

The team has also unveiled this year’s judging line up, which features several new faces, as well as the welcome return of Start Licensing Director Ian Downes, who is kindly stepping into the enormous shoes left empty by former chair Kelvyn Gardner, who sadly passed away earlier this year.

The judges include:

Ian Downes, Director, Start Licensing – chair
Phil King, Managing Director, Trademark Products Ltd
Sabrina Segalov, Senior International Licensing Manager, Sanrio Global Limited
Emily Aldridge, Head of Global Licensing, Abysse Corp
Dan Grant, Licensing Director, Danilo
Teri Niadna, Managing Director, Brandgenuity
Sarah Ward, Chief Executive, The Giftware Association
Clare Piggott, Managing Director, Larkshead Media
Billy Langsworthy, Co-Founder, Mojo Nation & Brands Untapped
Rob Goodchild, Commercial Director, Aardman
Sarah Lawrence, Director, This is Iris
Jehane Boden Spiers, Founder, JEHANE Ltd
Karen Hewitt, Buying Director, Character.com
Maxine Lister, Head of Licensing, Natural History Museum
Dale Boreham, Senior Design Manager, Moonpig

The deadline to submit ideas is October 11th and the competition final will take place in-person at BLE on November 19th. The winner will receive prizes including space at BLE to present the winning product and 1-2-1 consultation with members of the judging panel.

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.