Disney’s line of classic dolls will now come in plastic-free packaging.
The dolls – sold at shopDisney.com, Walt Disney World Resort, Disney stores in North America and soon at Disneyland Resort – will come in packaging made of sustainably sourced paper that is 100% recyclable.
Check out the new packaging in the video below:
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“Our new line, designed for collectors and new fans alike, provides a modern interpretation of these classic characters,” said Mattel’s PJ Lewis.
The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.
Golden Bear debuts latest range of Trapped games, with pre-school and licensed versions in the pipeline
“We are delighted with the performance of Trapped and can’t thank our partners enough for their enthusiasm and support,” said David Snow, co-founder of The Fantastic Factory, inventors of Trapped.
“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.