Dr Amanda Gummer “thrilled” with reaction to Good Toy Guide’s US debut

The Good Toy Guide enjoyed a soft-launch in the US at last week’s Chicago Toy and Game Fair, and Fundamentally Children founder Dr. Amanda Gummer is delighted with the debut.

“ChiTAG was a soft launch to test the water in the USA and we took a small selection of clients who were also interested in accessing the US market and conducting some research into the appeal of their products to the US consumers,” Gummer told Mojo Nation.

“I’m thrilled with the reaction to the Good Toy Guide from both trade and consumers in the USA – it’s given us great momentum to develop our US services further. There are lots of similarities but some crucial differences between the US and UK markets and we can now support clients in both directions, helping UK business make the most of the US opportunities and vice versa.”

Clients that made the trip included Tech Will Save Us, Base Ace, Boxhead Craft, Skylark Learning, The Can-Do Child and the Go Green Board Game.

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