The 2018 DreamToys list has been unveiled.
DreamToys is a prediction of toys that will be the most sought after this Christmas in the UK, as chosen by a panel of retailers and industry experts.
The full Top 12 list is as follows (in no particular order):
- Barbie Ultimate Kitchen – Mattel
- Boxer – Spin Master
- Cra-Z-Slimy Creations Super Slime Studio – Character Options
- Fingerlings Untamed Jailbreak T-Rex Playset – Jazwares
- LEGO Harry Potter Hogwarts Great Hall – LEGO
- Harry Potter Wizard Training Wand – Jakks Pacific
- LOL Surprise Pop-Up Store – MGA Entertainment
- LOL Surprise Under Wraps – MGA Entertainment
- Lazer X Twin Pack – Character Options
- Monopoly: Fortnite Edition – Hasbro
- Paw Patrol Ultimate Fire Truck – Spin Master
- Poopsie Surprise Unicorn – MGA Entertainment
“It is a huge honour each year to unveil the DreamToys top twelve list,” said Gary Grant, chair of the DreamToys committee.
“We have a fantastic range of toys this year to suit every budget, with three quarters of the list under £50, representing real value for money in these uncertain times. The list is an excellent reflection of the toy industry’s dedication to innovation and ingenuity and highlights the wonder and happiness that toys bring to children and families at this time of year.”
Frederique Tutt, global analyst for The NPD Group’s toy division added: “2018 has been very disruptive for the toy industry globally. However, whilst retail is experiencing a transformation, more than £1.2bn worth of toys will be sold this Christmas. We expect dolls, slime, Harry Potter, collectables and ‘unboxing’ toys to be on children’s lists.”