DreamToys list of the 12 top toys for Christmas unveiled

Posted on 8th November 2017 By Billy Langsworthy

The DreamToys list of the top 12 toys expected to be the most sought after this Christmas has been unveiled.

The DreamToys Top 12 is as follows:

• Enchantimals Playhouse Panda Set (Mattel)
• Fingerlings (Jazwares/WowWee)
• FurReal Roarin’ Tyler (Hasbro)
• Hatchimals Surprise (Spin Master)
• Laser X – 2 Player Pack (Character Options)
• L.O.L. Surprise Series 2 (MGA Entertainment)
• Nerf Nitro Longshot Smash (Hasbro)
• Paw Patrol Sea Patroller (Spin Master)
• PJ Masks Headquarters Playset (Flair)
• LEGO BB-8 (LEGO)
• The Original Stretch Armstrong (Character Options)
• Toilet Trouble (Hasbro)

“This year’s DreamToys Top 12 is an exciting range of innovative toys that demonstrate the creativity of the toy industry and the magic of Christmas,” said Gary Grant, chair of the DreamToys committee.

“From the biggest collectible trends and licenses of 2017 to exciting action products and board game sensations, this year’s list is incredibly diverse and with price points to suit all budgets. With so many products vying for a child’s attention it’s pleasing to be able to pick a list that promotes togetherness, innovation and creative play that will capture the imagination this Christmas.”

Frederique Tutt, global industry analyst for the NPD Group’s toys division, added, “39 per cent of toy presents bought for children at Christmas will be directly driven from children’s wish lists or letters to Santa. Therefore, more than 60 per cent of consumers buying presents for children this Christmas are likely to rely on lists like DreamToys to make an informed purchasing decision.

“With £1.2 billion spent on toys for Christmas – the equivalent of one third of total annual toy spend – the toy industry is all systems go as December 25th draws closer. The list chosen by the 2017 DreamToys panel reflects the increased popularity of traditional play patterns with Games & Puzzles, Plush and Dolls as the fastest- growing categories to date. The 2017 Dream Dozen offers great variety this year, and with it, fun and play value for all age groups and wallets.”

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