Eco-friendly toy firm Toyi wins iF Design Award 2021

Toyi
Eco-friendly creative building kit Toyi has won the iF DESIGN AWARD 2021 in the ‘Product’ category.

Toyi was first conceived by İstanbulite product designer Elif Atmaca as a solution to allow kids who live in disadvantaged areas to transform their surroundings through play.

With a kit consisting of wheels, feet, eyes, joints, sticks, flexible connectors and junction parts, kids can transform any object around them into a toy.

The idea had won the iF DESIGN Student Award in 2015 and then launched following a successful Kickstarter Campaign in 2019. Since then, Toyi has won a Parent’s Choice Award, the Independent Toy Silver Award and the Rising Star Award at last year’s Play Creators Awards.

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.