Ethical Toy Program teams with Save the Children to expand well-being programs

Ethical Toy Program has partnered with Save the Children to broaden well-being programs to support migrant parent workers.

The partnership will start with a series of webinars exploring some of the aspects of how children are impacted through the life cycle of a toy and updating companies on actions they can take to respect and support children’s rights.

The first webinar in the series will take place on May 2nd and will introduce and present how the Children’s Rights and Business Principles are relevant for the toy and entertainment industry together with examples of practical actions in China.

The partnership will also see both organisations scale existing collaboration to deliver programs to support migrant parents with left-behind children at toy factories in China.

Taking the Children’s Rights and Business Principles (CRBP) as a framework, Save the Children and Ethical Toy Program will engage the toy industry at a global level to expand existing programs and identify new opportunities to maximise positive impacts on children and families throughout the toy industry supply chain.

Since 2016, Ethical Toy Program has partnered with the Centre for Child Rights and Corporate Social Responsibility (CCR CSR), a subsidiary of Save the Children, on programs to support migrant parent factory workers with left-behind children in China. Together, they have established Family-Friendly Spaces to reunite migrant parent workers with their left-behind children and delivered migrant parents training to strengthen the remote parenting skills of over a thousand workers.

The Family-Friendly Spaces program will be expanded to cover 30 factories in 2019, reuniting thousand more workers with their left behind children and strengthening childcare provision for factory workers.

“Children are crucial stakeholders of business in their roles as consumers, family members of employees, future employees and business leaders, and as citizens in the communities and environments in which business operates,” said Charlotta Sterky, executive director of child rights and business at Save the Children.

“Businesses – whether large or small – therefore inevitably interact with and affect the lives of children in direct and indirect ways. We are delighted to partner with the Ethical Toy Program to support the global toy industry in its work to advance and implement the Children’s Rights and Business Principles.”

Mark Robertson, senior vice president at the Ethical Toy Program, added: “We are proud of the progress we’ve achieved with the toy industry to advance worker wellbeing in the global toy supply chain, and working with Save the Children, we look forward to extending these programs to benefit thousands more factory workers and their families.

“We are excited to partner with Save the Children to guide our members as they work to respect and support children’s rights through their core business strategies and operations.”

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.